
Atelier Pichvai Tradition & Beyond
Pichvai Tradition & Beyond is a pioneering art initiative committed to the preservation and revival of Pichvai painting, a 400-year-old textile art form from Nathdwara, Rajasthan. Founded by Pooja Singhal in 2015, the atelier collaborates with master artists in Udaipur to sustain traditional techniques while reinterpreting the form for contemporary audiences. Through its work, the initiative brings renewed global attention to this sacred and historically rich artistic tradition.
BUSINESS ADDRESS
164-A, Jor Bagh, Lodhi Road,
New Delhi, India – 110003
Pooja Singhal
+91-9810030913
pooja@pichvai.co.in/ptb@pichvai.co.in
www.pichwaitraditionandbeyond.com